A NEW KIND OF AGENCY.

MOVING MARKETING FORWARD THROUGH DATA, TECHNOLOGY AND EXPERIENCE.

The Winders Group is an agency built for the gig economy and today’s technology-driven business. TWG leverages a world-class marketing tech stack, data, and a process-driven approach to curate the best independent marketing talent and to deliver extraordinary marketing strategy, content, and campaigns for the world’s leading emerging technology brands.

 
 

CONTINENTS

REVENUE IMPACT

MARKETING EXPERTS

CAMPAIGNS

MEET THE TEAM

We are a group of marketing experts who partner with our technology clients to help them win. Combining the deep experience, strategy, and account management capabilities of our core team with the most talented marketing practitioners from around the world, TWG has unlocked a unique combination to launch, revamp, or scale your marketing programs.

team member

David Libby

Role: Content and public relations

Superpower: The power to influence my environment

Good times: Woodworking and model training building

Career highlight: Working directly with Steve Jobs and instrumental in helping change the narrative for PIXAR

Client wins: Google, PIXAR, RightNow Technologies

team member

Paul Santello

Role: Data and digital marketing

Superpower: Finding healthy recipes that taste great

Good times: Hiking, cycling, sailing, pickleball, CrossFit

Career highlight: Agency Leader of the Year (2022) and the Hall of Fame (2017) awards from ThinkLA.

Client wins: T-Mobile, Salesforce, Honda

team member

James Reitano

Role: Experience designer

Superpower: Turing complex concepts into friendly visuals

Good times: Illustrating and Vespa rides

Career highlight: Completing and delivering a multi-screen outdoor animation for Times Square in a matter of weeks

Client wins: Nike, Hewlett Packard, Wu-Tang Clan

team member

Scott Alderton

Role: Legal expert

Superpower: Solving problems with creative, out of the box solutions

Good times: Boating, golf, family and friends

Career highlight: Creating one of the best CA law firms representing technology and emerging growth companies

Client wins: Skype, LinkedIn, Beats by Dre, Ring Doorbell

team member

Tony Winders

CEO

Role: Lead strategist and chief rainmaker

Superpower: Master networker, persuasive writer

Good times: Live Music, Playing Guitar, Yoga, Basketball, Spicy Food

Career highlight: Co-founded world’s first digital marketing agency iAgency

Client wins: Warner Bros., NBC, Coca-Cola, ValueClick, GumGum, Epiq Global

team member

Melissa Phillips

Role: Copywriting and content strategist

Superpower:Infinite hunger for learning

Good times: Hiking, loved ones, reading anything I can get my hands on

Career highlight:Transitiong from an English degree into a Web Developer

Client wins: JAMS, GSMS, University of La Verne

team member

Tobin Trevarthen

Role: Brand narrative strategist

Superpower: Transforming complex topics into cogent outputs that breeds alignment

Good times: Wine and road bikes

Career highlight: Creating a nurturing a family while reinventing from C-Suite exec to a solopreneur

Client wins: Walmart, Apple, Amazon, Netflix, eBay

team member

Jessica Howard

Role: Digital solutions expert

Superpower: Relationship building

Good times: Camping, backpacking, skiing, gardening, cooking, yoga, walking my dog

Career highlight: Longest lasting client is Lasting relationships; my longest client I’ve been working with for 25 years

Client wins: Applebee’s, Hyundai, Sony, Toyota

team member

Peg Samuel

Role: Web3 expert

Superpower: Connecting people

Good times: Surfing

Career highlight: Breaking down complex concepts into digestible communication across various platforms with an innovative approach to global reach

Client wins: Ringo Starr, GRAMMYs, Olympics

team member

Jesse Felluss

Role: Content and video specialist

Superpower: Adaptation

Good times: Waking up at inhumane times to watch European soccer

Career highlight: Rolling out the world’s largest cruise ship

Client wins: Pepsi, Target, GQ

team member

Susan von Seggern

Role: Media relations specialist

Superpower: Connecting the right people to the right opportunities in media, careers and life

Good times: Yoga, pool, Marvel, family

Career highlight: Leading a team to develop a national radio/podcast strategy

Client wins: Getting Juliana Hatfield on the cover of Sassy

team member

Alicia McGrane

Role: Project manager

Superpower: Organizing chaos at work and home with 2 kids, 4 dogs, 1 cat and a spouse

Good times: Traveling, especially to the beach

Career highlight: Implemented an onboarding program resulting in a 20% revenue increase

Client wins: Lutheran Senior Services, University of MO, Epiq

team member

David Berkowitz

Role: B2B marketing strategist

Superpower: Connecting people, ideas and technologies

Good times: Reading, cooking, traveling, my kiddo and two cats

Career highlight: Building the Emerging Media Practice at 360i

Client wins: Apple, Mondelez, Coca-Cola, NBCUniversal, Visa

team member

Diana Hobstetter

Role: WordPress/Shopify/Squarespace specialist

Superpower: Empathy, which translates into visual communication and user experience

Good times: Hula hooping, playing accordion, seeing beauty everywhere

Career highlight: Happy clients

Client wins: Naked Juice, KABC, E!Online

team member

Desdemona Bandini

Role: Digital marketer

Superpower: Content and strategy

Good times: Pickleball and pilates

Career highlight: Running content for Duo Security by Cisco

Client wins: Cisco, HP, IBM

team member

Jordy Kerns

Role: Hubspot expert

Superpower: Making genuine human connections that make clients feel comfortable

Good times: My hound dogs, outdoor activities, bluegrass festivals

Career highlight: Going from knowing nothing about HubSpot to becoming a certified user and expert

Client wins: Domuso, Epiq, Pushly

team member

Caroline Andoscia

Role: Public Relations and Digital Communications

Superpower: Relationship builder, strong writer, great at pitching – new business or a reporter

Good times: Musician, Beach, Reading, Yoga, Cooking, Spinning- and always family time-dog and cat included

Career highlight: Leaving behind a big agency job to start my own

Client wins: Ferragamo, Humanscale, Sony, Conde Nast, Time Inc.

team member

Hayden Crider

Role: Marketing coordinator

Superpower: Ability to understand client and team needs and processes

Good times: Reading, shows and movies, friends, shopping, trying new foods

Career highlight: Taking on a client as a project manager

Client wins: Epiq, Domuso, PubWise

team member

Ashley DeVan

Role: Account director

Superpower: Boiling large amounts of information and boiling it down to a few points that are memorable and speak volumes

Good times: Cooking, pottery, scuba, travel, camping, playing with my dog Derby, the 1st Saturday in May

Career highlight: Experiencing the evolution of marketing first hand by working on game-changing projects

Client wins: Dell, Circuit City, Citrix, ValueClick, PubWise

team member

Laura Lewis

Role: Content creation, research, marketing

Superpower: In-depth knowlege of multiple cultures and nations

Good times: Travel, Photography, Wine, Sailing

Career highlight: The web application I'm currently developing

Client wins: Saudi Aramco, United Nations, Xerox, Epiq, Washington Post

team member

Brandon Gatica

Role: Marketing operations analyst

Superpower: Being able to imagine any moment from a bird's eye view and look at things in whole without bias

Good times: Photography, outdoors, gym, music

Career highlight: Unexpectedly building a real estate photography company and within two years, provided consistent content for a real estate company and a digital marketing company Client wins: Opendoor, HypeWired, Dormigo

Client wins: Opendoor, HypeWired, Dormigo

team member

Adam Knorr

Role: Copywriting expert

Superpower: Saying a lot with a little

Good times: Surfing, reading, daydreaming about the Detroit Tigers winning a World Series

Career highlight: Leaving the Corporate America cubicle to run my own business

Client wins: Merrell, Progressive, ReachMobi

team member

Taylor Szabo

Role: Thought leadership & media relations expert

Superpower: Communicating disruptive technologies via strategic media relations, and impactful thought leadership

Good times: Live music, playing guitar, time spent with family and friends

Career highlight: Starting my own PR consulting business and growing it

Client wins: OnePlus, Sizmek, Viant

team member

Alexis Kruger

Role: Marketing account manager

Superpower: Organization, execution and relationship building

Good times: Beach, singing, playing with my cat Bolt

Career highlight: Grew client's SEO and website traffic by 50%

Client wins: Epiq Global, ADG

team member

Stephanie Mojica

Role: Publicity, and Communications Expert

Superpower: Writing copy and content about complex tech, legal, and financial topics in terms that the general public can understand.

Good times: Creative writing, drumming, studying foreign languages (I speak five other than my native English), cuddling with dogs, and reading.

Career highlight: Interviewing Barack Obama, Hillary Clinton, Colin Powell, and Chelsea Clinton in spring 2008 (during my career as a newspaper reporter).

Client wins: Where do I begin? One bought a house through his book, which I coached him through writing and publishing (I also was his editor and publicist). Another got a $180,000 lawsuit client through a webpage I wrote for him. Another writing client filled her group coaching program.

team member

Robert Adamo

Role: SEO Marketing, WordPress and Productivity Tool Developer

Superpower: Leveraging technology to increase productivity and success.

Good times: Skiing, hiking, live music, exploring the city at night

Career highlight: Growing a successful SEO Marketing agency over 20+ years and being part of a great team such as those at The Winders Group.

Client wins: Helping clients and companies grow their sales 10X or more with SEO.

team member

Sarah Wallace

Role: Operations and Process Expert

Superpower: Helping companies connect the dots through building organizational infrastructure, process improvement/creation, and strategy development

Good times: Movies & TV, Painting, and Tennis

Career highlight: Seeing companies I helped build succeed

Client wins: GumGum, Frameplay, Spark Networks (JDate)

JOIN THE GROUP

A POWERFUL, TALENTED
GLOBAL COLLECTIVE.

Our expanding international team consists of the most talented marketing, advertising, and public relations professionals in the world. All members of “The Group” are vetted by TWG before they are invited to serve on virtual teams for projects, campaigns or on an ongoing basis to build out our clients’ entire marketing operation.

Think you’ve got what it takes to be part of the group? We’d love to hear from you!