Portfolio
Adadyn
Clarifying a product story for sales and launch.
Clarifying a product story for sales and launch.
Adadyn needed senior go-to-market leadership for its self-service programmatic and dynamic-creative platform. The Winders Group supported the in-house marketing team across positioning, public relations, content marketing, and thought leadership.
Interim CMO and go-to-market leadership for a self-service programmatic and dynamic-creative platform, including support for the in-house marketing team, public relations, content marketing, and thought leadership.
Program evidence: The go-to-market strategy defined the mid-market audience, travel and retail priorities, buyer personas, product architecture, positioning, and sales narrative for a programmatic platform combining audience buying, retargeting, dynamic creative, and managed services.
Capabilities: Brand and Positioning · Content and Visibility
