SENIOR SPECIALISTS EXTEND WHAT TWG CAN DO.
TWG Collective brings independent consultants and boutique firms into meaningful client programs.
WHY JOIN
The Collective is designed for senior specialists who prefer meaningful, repeatable programs over one-off subcontracting.
WORK THAT FITS YOUR CRAFT
Senior, repeatable programs and projects that reward expertise, not task work.
SALES AND OPERATIONS SUPPORT
TWG handles client management, contracting, and billing as required.
COMMERCIAL CLARITY
We structure deals so partners keep healthy margins. No surprise markups.
SENIOR COLLABORATION
You work inside small, senior-led teams that preserve strategy and protect craft.
SYSTEMS AND RESEARCH
Partners working on a program supported by The Marketing Brain receive the approved context they need, along with TWG templates and QA standards, so their work fits the larger program.
HOW IT WORKS
01
APPLY AND REVIEW
Submit a short application and portfolio. We will review and follow up.
02
INTRO CALL
If there is a potential fit, we invite you to a 20-minute introduction.
03
ONBOARD
Accepted partners receive concise onboarding, templates, QA expectations, and a single TWG contact.
04
MATCH OR BRING WORK
TWG matches you to client programs, or works with you on an opportunity that needs a multi-person team.
05
DELIVER INSIDE TWG GOVERNANCE
You work to an agreed brief and QA gates while TWG keeps the client relationship and program coherent.
COMMERCIAL APPROACHES
01
SUBCONTRACT MODEL
TWG signs the client SOW; the partner invoices TWG for agreed deliverables.
02
CO-DELIVERY OR SPLIT-FEE
TWG and the partner share fees and responsibilities under an agreed split.
03
REFERRAL OR INTRODUCTION
TWG refers work with a straightforward referral agreement.
04
WHITE-LABEL OR AGENCY MODEL
Joint delivery arrangements that protect agency margins.
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Clear scope. Clear payment. No surprises.
MEET THE COLLECTIVE
The TWG Collective is a vetted network of independent consultants and boutique firms. Together, we deliver senior-led programs with clear commercial terms and senior oversight.
David Libby
Role: Content and public relations
Superpower: The power to influence my environment
Good times: Woodworking and model training building
Career highlight: Working directly with Steve Jobs and instrumental in helping change the narrative for PIXAR
Client wins: Google, PIXAR, RightNow Technologies
Paul Santello
Role: Data and digital marketing
Superpower: Finding healthy recipes that taste great
Good times: Hiking, cycling, sailing, pickleball, CrossFit
Career highlight: Agency Leader of the Year (2022) and the Hall of Fame (2017) awards from ThinkLA.
Client wins: T-Mobile, Salesforce, Honda
James Reitano
Role: Experience designer
Superpower: Turning complex concepts into friendly visuals
Good times: Illustrating and Vespa rides
Career highlight: Completing and delivering a multi-screen outdoor animation for Times Square in a matter of weeks
Client wins: Nike, Hewlett Packard, Wu-Tang Clan
Scott Alderton
Role: Legal expert
Superpower: Solving problems with creative, out of the box solutions
Good times: Boating, golf, family and friends
Career highlight: Creating one of the best CA law firms representing technology and emerging growth companies
Client wins: Skype, LinkedIn, Beats by Dre, Ring Doorbell
Tony Winders
CEORole: Lead strategist and chief rainmaker
Superpower: Master networker, persuasive writer
Good times: Live Music, Playing Guitar, Yoga, Basketball, Spicy Food
Career highlight: Co-founded world’s first digital marketing agency iAgency
Client wins: Warner Bros., NBC, Coca-Cola, ValueClick, GumGum, Epiq Global
Melissa Phillips
Role: Copywriting and content strategist
Superpower:Infinite hunger for learning
Good times: Hiking, loved ones, reading anything I can get my hands on
Career highlight:Transitiong from an English degree into a Web Developer
Client wins: JAMS, GSMS, University of La Verne
Tobin Trevarthen
Role: Brand narrative strategist
Superpower: Transforming complex topics into cogent outputs that breeds alignment
Good times: Wine and road bikes
Career highlight: Creating a nurturing a family while reinventing from C-Suite exec to a solopreneur
Client wins: Walmart, Apple, Amazon, Netflix, eBay
Jessica Howard
Role: Digital solutions expert
Superpower: Relationship building
Good times: Camping, backpacking, skiing, gardening, cooking, yoga, walking my dog
Career highlight: Longest lasting client is Lasting relationships; my longest client I’ve been working with for 25 years
Client wins: Applebee’s, Hyundai, Sony, Toyota
Peg Samuel
Role: Web3 expert
Superpower: Connecting people
Good times: Surfing
Career highlight: Breaking down complex concepts into digestible communication across various platforms with an innovative approach to global reach
Client wins: Ringo Starr, GRAMMYs, Olympics
Jesse Felluss
Role: Content and video specialist
Superpower: Adaptation
Good times: Waking up at inhumane times to watch European soccer
Career highlight: Rolling out the world’s largest cruise ship
Client wins: Pepsi, Target, GQ
Susan von Seggern
Role: Media relations specialist
Superpower: Connecting the right people to the right opportunities in media, careers and life
Good times: Yoga, pool, Marvel, family
Career highlight: Leading a team to develop a national radio/podcast strategy
Client wins: Getting Juliana Hatfield on the cover of Sassy
David Berkowitz
Role: B2B marketing strategist
Superpower: Connecting people, ideas and technologies
Good times: Reading, cooking, traveling, my kiddo and two cats
Career highlight: Building the Emerging Media Practice at 360i
Client wins: Apple, Mondelez, Coca-Cola, NBCUniversal, Visa
Diana Hobstetter
Role: WordPress/Shopify/Squarespace specialist
Superpower: Empathy, which translates into visual communication and user experience
Good times: Hula hooping, playing accordion, seeing beauty everywhere
Career highlight: Happy clients
Client wins: Naked Juice, KABC, E!Online
Caroline Andoscia
Role: Public Relations and Digital Communications
Superpower: Relationship builder, strong writer, great at pitching – new business or a reporter
Good times: Musician, Beach, Reading, Yoga, Cooking, Spinning- and always family time-dog and cat included
Career highlight: Leaving behind a big agency job to start my own
Client wins: Ferragamo, Humanscale, Sony, Conde Nast, Time Inc.
Laura Lewis
Role: Content creation, research, marketing
Superpower: In-depth knowlege of multiple cultures and nations
Good times: Travel, Photography, Wine, Sailing
Career highlight: The web application I'm currently developing
Client wins: Saudi Aramco, United Nations, Xerox, Epiq, Washington Post
Adam Knorr
Role: Copywriting expert
Superpower: Saying a lot with a little
Good times: Surfing, reading, daydreaming about the Detroit Tigers winning a World Series
Career highlight: Leaving the Corporate America cubicle to run my own business
Client wins: Merrell, Progressive, ReachMobi
Alexis Kruger
Role: Marketing account manager
Superpower: Organization, execution and relationship building
Good times: Beach, singing, playing with my cat Bolt
Career highlight: Grew client's SEO and website traffic by 50%
Client wins: Epiq Global, ADG
Stephanie Mojica
Role: Publicity, and Communications Expert
Superpower: Writing copy and content about complex tech, legal, and financial topics in terms that the general public can understand.
Good times: Creative writing, drumming, studying foreign languages (I speak five other than my native English), cuddling with dogs, and reading.
Career highlight: Interviewing Barack Obama, Hillary Clinton, Colin Powell, and Chelsea Clinton in spring 2008 (during my career as a newspaper reporter).
Client wins: Where do I begin? One bought a house through his book, which I coached him through writing and publishing (I also was his editor and publicist). Another got a $180,000 lawsuit client through a webpage I wrote for him. Another writing client filled her group coaching program.
Robert Adamo
Role: SEO Marketing, WordPress and Productivity Tool Developer
Superpower: Leveraging technology to increase productivity and success.
Good times: Skiing, hiking, live music, exploring the city at night
Career highlight: Growing a successful SEO Marketing agency over 20+ years and being part of a great team such as those at The Winders Group.
Client wins: Helping clients and companies grow their sales 10X or more with SEO.
Sarah Wallace
Role: Operations and Process Expert
Superpower: Helping companies connect the dots through building organizational infrastructure, process improvement/creation, and strategy development
Good times: Movies & TV, Painting, and Tennis
Career highlight: Seeing companies I helped build succeed
Client wins: GumGum, Frameplay, Spark Networks (JDate)