Portfolio
Thumzup Media
Building a stronger market-entry story for a local social advertising platform.
Building a stronger market-entry story for a local social advertising platform.
Thumzup Media offered small businesses a different way to advertise: paying everyday customers for branded social posts. Turning that idea into advertiser signups required a clear explanation of the process, the business’s controls, and the next step. TWG connected acquisition messaging with landing-page content so prospective advertisers could understand the offer before registering.
TWG developed an evergreen campaign concept and creative for Meta, LinkedIn, Google, and programmatic display, alongside landing-page content to support message testing and small-business acquisition. The work connected campaign creative with an explanation of how the platform works and a direct registration path.
Program evidence: The landing-page brief specified a clearer headline and subhead, a primary Get Started action, and a simplified three-step explanation. It prioritized mobile viewing and distinguished advertiser controls from the experience of users posting and getting paid. Those recommendations gave design and campaign teams a shared structure for improving the journey from interest to signup.
