Portfolio
Reclamation Technologies
Establishing a stronger foundation for brand and marketing operations.
Establishing a stronger foundation for brand and marketing operations.
Reclamation Technologies needed its marketing to support a broader geographic sales effort for refrigerant sales and recovery services. A consistent brand was only part of the challenge: buyers also needed to find the right service in their market, and the team needed a more organized way to manage opportunities. TWG connected brand development, local search content, and marketing operations around those needs.
TWG established the visual and messaging foundation, clarified marketing priorities, and supported HubSpot onboarding. The search work developed into location-specific pages organized around refrigerant sales and recovery, rather than relying on one general company description to serve every market.
Program evidence: The local SEO program included paired service pages across multiple states and ongoing reviews of search performance and geographic coverage. This created a repeatable content structure for connecting RTI’s services with local buyer needs, alongside the brand system and HubSpot foundation supporting the team’s go-to-market work.
