Portfolio
Pushly
Building a more visible market presence for a publisher messaging platform.
Building a more visible market presence for a publisher messaging platform.
Pushly’s next stage of growth called for a more focused story for premium media and content publishers. Rather than presenting push notifications as a generic messaging tool, the opportunity was to connect its segmentation and custom capabilities with publishers’ need to bring audiences back and create more opportunities to monetize their content. TWG’s strategy centered on making that audience focus visible in the positioning, website, and market programs.
TWG developed positioning, messaging, and a go-to-market roadmap around a specific choice: prioritize premium publishers and explain why Pushly fit their needs. The recommendations emphasized publisher-specific reasons to buy, relevant customer examples, segmentation capabilities, and the team’s category expertise, with a coordinated approach to brand, website, content, and media relations.
Program evidence: The engagement included a visual-identity refresh, website, explainer video, infographics, media relations, and social programs. The planning framework connected those channels to a common audience and narrative, giving the team a structure for aligning its sales story and ongoing communications as the business grew.
Capabilities: Content and Visibility · Growth and Demand
