Portfolio
Jetpack
Creating sharper sales and campaign materials for a rich-media advertising platform.
Creating sharper sales and campaign materials for a rich-media advertising platform.
Jetpack was expanding beyond full-service rich-media production to put its Workshop authoring tools directly into the hands of publishers and creative professionals. Its story needed to explain both ways of working: expert production through Studio and self-service creation through Workshop, with advertising built to work across desktop, tablet, and mobile. TWG helped turn that expanding offering into clearer positioning, product messaging, and sales materials.
TWG refined the positioning and translated the platform’s capabilities into buyer-facing explanations of speed, flexibility, cross-screen delivery, and service options. The work connected product marketing and sales enablement with event materials and thought-leadership content, giving the team a consistent way to explain what Jetpack offered and when to use it.
Program evidence: The Workshop one-sheet and platform postcard distinguished self-service authoring from full-service production. Sales-deck copy mapped publisher needs to those options, while product materials organized ad formats, features, and use cases. Together, these assets made the expanding offering easier to explain and equipped the team with reusable materials for sales conversations and product communications.
Capabilities: Growth and Demand · Content and Visibility
