Portfolio
Dstillery
Building a more distinctive story for an AI-powered audience company.
Building a more distinctive story for an AI-powered audience company.
Dstillery’s audience story crossed desktop, mobile, and physical-world behavior. Marketers needed to understand how those signals could inform audience selection and activation, not just how the technology worked. TWG helped translate that technical offering into a clearer market narrative and content that connected audience intelligence with practical marketing decisions.
TWG’s positioning work examined agency buyer personas, their challenges, and the alternatives they considered, grounding the narrative in the decisions needed to win business. Thought leadership, case studies, product one-sheets, and infographics translated that strategy into answers about finding relevant audiences, reaching them across channels, and assessing audience quality.
Program evidence: The cross-platform one-sheet organized the offering around the audiences marketers wanted to reach, the combination of digital and physical behavior, and the choice of managed or self-service activation. Alongside use-case content, it gave the team concise, reusable explanations for sales conversations and ongoing market education.
Capabilities: Brand and Positioning · Content and Visibility
