Portfolio
CloudSimple
Turning a complex cloud platform into a clearer market story.
Turning a complex cloud platform into a clearer market story.
CloudSimple was emerging from stealth as enterprises sought ways to move existing VMware workloads into the cloud. Its challenge was to explain a technical offering while building its own identity alongside major platform partners.
Working with CloudSimple’s marketing leadership, TWG connected positioning, website development, HubSpot CRM and Marketing Hub, lead nurturing, partner communications, PR, social, and events into one launch program. The system paired technical education with lead capture and follow-up, while balancing partner announcements with CloudSimple’s own brand.
Program results: The documented campaign generated hundreds of new leads and more than 200 RSVPs to private events. More than 100 trade-press mentions accompanied the mid-2019 launch, while LinkedIn audience growth reached 600% during the campaign’s first four months.
Capabilities: Marketing Systems · Growth and Demand · Content and Visibility
