Portfolio
BloqCube
Positioning a clinical trial technology platform for launch.
Positioning a clinical trial technology platform for launch.
BloqCube needed to explain a complex clinical-trial platform in terms prospective customers and partners could use. During the COVID-19 disruption, remote monitoring and trial continuity gave that story a more urgent context. TWG’s communications connected the platform’s distributed-ledger technology with practical trial-management needs, rather than asking buyers to start with the underlying technology.
TWG clarified the platform positioning and developed pitch and launch materials that translated technical capabilities into a more accessible product story. The communication structure focused on the work trial teams needed to manage: consent, visits, data collection, monitoring, and payments.
Program evidence: The remote-management content organized those operational needs alongside the relevant BloqCube capabilities. This gave prospective customers a concrete way to understand the platform’s role in distributed trial operations, and provided the team with a reusable explanation for customer and partner conversations.
Capabilities: Brand and Positioning · Growth and Demand
