Portfolio
ADG
Building a clearer path into the China market.
Building a clearer path into the China market.
ADG was preparing to enter China and needed a practical plan for navigating the market’s regulatory, localization, partner, and demand requirements.
Market-entry strategy for a U.S. software company expanding in China, including local market research, reseller program development, localization, Chinese-language web and SEO, and IP and piracy-response support.
Program evidence: The market-entry work translated China’s regulatory, infrastructure, and partner requirements into decision stages – from go/no-go planning through launch – covering business case, cloud deployment, local operations, partner models, and demand development.
Capabilities: Brand and Positioning · Growth and Demand
